Reality Check

FACT: Over 80% of all businesses ultimately fail, that’s at least 4 out of every 5 businesses!

However, at Profit in Focus we believe that many of these failures are completely avoidable though by getting the right help at the right time with a team of professionals that are on your side.

Let’s face it, being in business is rarely smooth sailing and sometimes we can come up against hurdles that seem insurmountable but if your business is to reach its full potential then you must accept the following seven points:

  • Numbers aren’t to be feared, you need to embrace the fear.
  • Don’t be an ostrich… sticking your head in the sand and ignoring reality on the financial performance of your business
  • Building a business isn’t easy… you are very courageous! You needn’t face the challenge alone though.
  • A balance needs to be struck between “Optimism” and “Realism”
  • For a business to meet its full potential, you need to understand what drives your ‘bottom-line’.
  • It is not simply about generating revenue, but generating Profitable Revenue
  • Unless a business ultimately makes a cash profit, it will sadly “fail”. The Number 1 reason businesses go bust is LACK OF CASH.

It is never too late to get your business on the “profit path” with a committed focus on ensuring solid cash foundations and increasing its profitability.  The earlier you face up to the challenges you face, the higher the chances that your business can be salvaged or saved even if you are struggling under seemingly insurmountable cash flow pressures.


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